PPC · Paid Media · Performance Marketing
Devin
Anderson
Digital Marketing Strategist combining data, systems, and testing frameworks to maximize ROAS and drive scalable growth.
About
The Strategist
With nearly a decade of experience across digital marketing, paid media, and business systems consulting, I bring a unique perspective that bridges strategy and execution.
"I combine data, systems, and testing frameworks to maximize ROAS and improve customer acquisition efficiency."
My approach is rooted in full-funnel campaign strategy, performance analytics, and marketing automation. Whether building foundational growth systems or optimizing existing campaigns, I focus on scalable, measurable outcomes that align paid media performance with broader business objectives.
Beyond marketing, I serve as Vice President & Marketing Chair of the Lancaster Historic Lions Club and mentor aspiring entrepreneurs through SCORE Mentors — reflecting my commitment to community leadership and knowledge sharing.
10+
Years in Digital Marketing
50+
Client Campaigns Managed
3X+
Average ROAS Achieved
4
Industry Roles Held
Core Expertise
What I Do Best
A focused skill set built at the intersection of marketing strategy, data analytics, and operational systems.
Paid Media & PPC
Campaign ManagementFull-funnel paid search and performance marketing across diverse client portfolios. Scalable acquisition strategies with measurable ROI, aligning media spend with revenue objectives.
Marketing Analytics
Performance ReportingData-driven performance reporting and analysis that connects campaign metrics to business outcomes. Turning raw data into actionable insights for strategic decision-making.
Marketing Automation
Systems OptimizationBuilding and optimizing automated workflows, operational systems, and testing frameworks. Streamlining processes to improve efficiency and reduce acquisition costs.
Professional Experience
Career Journey
2016 — Present
A & M Consultants
Business & Systems Consultant
Designed and improved operational systems with a focus on efficiency, data integrity, and risk reduction. Built automated workflows and documented processes aligned with business controls and accountability. Conducted audits of systems, data flows, and performance gaps. Advised leadership on process improvement, security awareness, and operational clarity.
2022 — 2024
Improve & Grow
Paid Search Specialist
Owned and optimized paid search and performance marketing systems for a diverse portfolio of clients, with a focus on scalable acquisition, efficiency, and measurable ROI. Operated as both a hands-on executor and strategic partner, aligning paid media performance with broader revenue and growth objectives.
2017 — 2019
Zook Management
Director of Marketing Operations
Led marketing operations, financial planning, and performance reporting across multiple organizations, serving as the connective layer between strategy, execution, and measurable outcomes. Operated at the intersection of marketing, finance, and leadership to ensure growth initiatives were planned, resourced, tracked, and optimized with discipline.
2015 — 2020
aideM Media Solutions Inc
Digital Marketing Specialist
Built foundational marketing and growth systems that supported client positioning, acquisition, and long-term brand development. Worked across strategy, content, and customer research to help multiple businesses clarify their market position and translate brand messaging into measurable engagement and growth.
Certifications & Awards
Credentials & Recognition
Certifications
Google Ads Certified
Certified in Google Ads search, display, and performance marketing campaigns.
SCORE Certified Mentor
SCORE — Susquehanna Valley Chapter
Certified mentor and subject matter expert in sales and marketing for small business owners.
Google Analytics Certified
Proficient in analytics implementation, reporting, and data-driven marketing insights.
HubSpot Inbound Marketing
HubSpot Academy
Certified in inbound marketing methodology, content strategy, and lead nurturing.
Awards & Recognition
SCORE Mentor Spotlight
SCORE Susquehanna Valley — July 2023
Featured as a standout mentor for contributions to the marketing committee and impact on small business clients.
Vice President — Lancaster Historic Lions Club
Community Leadership
Elected to lead marketing strategy and community outreach for one of Lancaster's most historic service organizations.
Featured Press Release
Improve & Grow, LLC — May 2022
Recognized in company press release for expertise in PPC, SEM, and analytics upon joining as Paid Search Specialist.
Education & Community
Foundation & Impact
Education
B.A. Information Technology
University of Phoenix
A.A. Mass Communication
H.A.C.C
Community Service
Vice President & Marketing Chair
Lancaster Historic Lions Club
Leading marketing strategy and community outreach initiatives for one of Lancaster's historic service organizations.
Mentor & Marketing Committee
SCORE Mentors
Mentoring aspiring entrepreneurs and small business owners on marketing strategy, digital presence, and growth planning.
Get in Touch
Let's Connect
Whether you're looking for a performance marketing partner, need help optimizing your paid media strategy, or want to discuss a potential collaboration — I'd love to hear from you.
Based in Lancaster, PA. Available for remote and on-site engagements.
devindavidanderson.com[email protected]
Phone
(717) 615-4227
linkedin.com/in/devin-anderson
Location
Lancaster, Pennsylvania